Samsung announced Monday that its Galaxy S phone IV will be presented on March 14 at an event in New York City.
The launch appears as the last offensive of Samsung in the race for leadership of the mobile phone market. And is that the Galaxy S has established itself as the only device able to combat the dominance of Apple’s iPhone.
Samsung confirmed the rumors in the Mobile World Congress, the largest international exhibition for the mobile industry, held in Barcelona. The South Korean company introduced a new tablet but there, appealing to a characteristic strategy of Apple, chose not to publicize their flagship device during the event.
“Introducing the Galaxy S III in London last year, and this year we changed the venue (to New York) … mobile providers in the United States bombed us for the presentation of the S IV is there,” said JK Shin, president of Samsung Mobile, to the Korean press.
The details of the new phone are still unknown, although analysts expect the screen has a higher resolution.
Critics have abandoned the idea that a phone can eliminate the iPhone map. But the Galaxy S III knew detached from the rest of the competitors Apple and fought shoulder to shoulder with the iconic iPhone.
And the reality is that the results have concerned the company on the block. In the third quarter of last year, the Galaxy S III became the first smartphone to achieve more sales than the iPhone.
The Galaxy S III sold 18 million units worldwide in the July-September period, compared with 16.2 million in the iPhone 4S, according to Strategy Analytics.
With the launch of the iPhone 5, Apple retook the lead in the final months of 2012, selling 27 million units. But the S III remained in the fight with 15 million units sold.
The companies also have faced in a patent dispute by one billion dollars.