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We have written about Lidl that came and left Norway back in 2008. Pizza Hut came and left. ICA which is a huge grocery chain in Sweden came and went. They never were able to recover because of Norwegians stubbornness in using what they know is safe. Everything new is dangerous for most of the Norwegians and this might also be the chase why eBay has never ever wanted to challenge Finn.no which Norwegians loves. The Finn portal is simply too big. It is taken over all areas that eBay covers but also all life aspects categories. On Finn, Norwegians can sell or buy things from private or businesses. People can find jobs, apartments to rent and buy or even find some used stuff that someone wants to give away for free.

The vital question here is all you outsiders? Where do you go for getting used things on-line? Here in Norway, the service called Finn.no that is really a huge eBay alike service that is really a no competitor at all to eBay because its so much more than buy and sell stuff. In fact, a reason why eBay never started a Norwegian version of the site is because of the Finns dominance in the Norwegian used marked. You can really find or sell anything.

Finn.no in Norway is a service site for selling stuff, selling houses or let people find jobs. This site is huge, but I wanted to concentrate on the selling stuff part since that is the part of the site that is similar to what eBay got.

Here I describe the functions and gives the sites goals and flaws points with verdicts in the areas they compete.

Let the Challenge begin between Finn and eBay

Design of the site, Finn +1 eBay 0

You feel instantly from a Norwegian point of view that Finn has been designed in such a way that even grandma can understand. The site has been updated all the time to adjust itself after how people use the site. eBay, on the other hand, is messy. Yes, eBay is more about auctions, but you do have buy now buttons here and there. The Finn system is cleaner and better. The overall flow over the site feels a bit more accurate. eBay needs to try making its site more adjustable towards a better user experience. There are simply too many things on one screen. It is a messy site in my view.

Costs for using the site, Finn +1 eBay +1

eBay sellers are charged fees for listing items and again when those items are sold. On Finn site this was the case before, but they removed the cost. You can pay for a better promotion experience but even the free option takes you far. People will find it and if enough people is interested in the product that you are selling. Then you will get people buying it fast.

However when buying products or anything on Finn you always have a much better communication with the sellers. It is also for free which helps you more. Also many in Norway uses Vipps. But there are no options for paying with PayPal directly as it is with eBay. But if you communication with the seller is good enough and she or he got a PayPal account. Then it is better. In this category I think both have its stronger and worse sides. However the fact that Finn doesn’t charge you for selling as a private person is a bonus.


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Communication with Sellers of items, Finn +1 eBay 0

The way you interact with sellers is important. My experience with using Finn is a much better one because of the instant chat conversation possibility with the seller. Yes! Before you even bid for a lower price than she or he is selling the product for. You can interact with the person selling the item that you are interested in. On eBay, or even Tradera.se in Sweden this works also but you really don’t know how the seller is, so asking first is a good thing if you have questions regarding the item that you want to buy. I just think that the method that Finn uses is more safe as you as a buyer can feel a bit more safe.

It is vital to get the feel of the seller and also have a look at the sellers history too. I feel that this is not the same at eBay. Norway seems to be ahead when it comes to customer services in any businesses that offers services. Or else the media will hunt you down for not giving a good customer experience.

Security and Help, Finn +1, eBay 0

There is something about companies outside of Norway. They try to hide their customer service as much as they want. This is not just an eBay problem but it also a huge Google issue as the worst example. They have so many services, but to get in touch with them about something is almost impossible. I just can’t understand why? Because of their none existent communication with its users that uses Googles services there are now more and more people turning against Google. It would be so much nicer to have someone to communicate on the other side of the table, but this seems to be an absence way of doing business for many American companies. I can also mention Apple, Microsoft or even Adobe.


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On eBay the security standard you need to log in. But on Finn, you have a great customer service with a normal number that anyone can call. You can even chat with the staff during the opening hours. It feels much safer I think.

Communication is what eBay service lacks is my Conclusion

4 VS 1 point goes to the Norwegian beast. Finn wins clearly this match. However. The items sold on the sites are quite different. People who want more retro computing stuff will find more things on eBay than on Finn usually. Finn, however, got such a nice service at the same time as it is giving the same quality of service. Also most of the sellers aren’t that crazy to set an abnormal high price on the items that they sell.


So if you are someone that wants to sell or buy something, it is safer all in all to use Finn.no. It really is.


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