The American Girl doll veteran Shawn Dennis will oversee the new franchise for film and TV based on a fad that swept the U.S. half a century ago. The Troll Doll was originally created in Denmark in 1959 byThomas Dam, a fisherman and woodcutter who carved it for his little girl based on Scandinavian legend. The small plastic doll with a shock of brightly colored hair became a major toy fad in the U.S. in the 1960s and gained popularity from the 1970s through the 1990s, when there were video games and a TV show based on the dolls. A 30-minute DiC cartoon special called Magical Super Trolls even featured an evil troll named Craven.
“Trolls is one of those rare, proven and universally adored brands,” Dennis said in a release. “There is incredible potential here to engage kids across multiple platforms in a way that is fun, enduring and meaningful. It is truly an amazing opportunity to be able to relaunch a brand like this one.”
Calle Ostergaard, CEO of Dam Things, said in a statement: “DreamWorks Animation is renowned for telling wonderful stories about imaginative worlds while bringing characters with universal appeal into the hearts and homes of families everywhere — I can think of no better future for Trolls. We are confident that the time-honored legend of the Trolls, which holds such special significance to the Dam family and the people of Scandinavia, will now live on in new and exciting ways with DreamWorks Animation.”