China embraced a boom in marriage registration on Friday as young couples across the country chose to get married on Jan. 4, 2013 because the date sounds like “love you forever” in Chinese.

In Taiyuan, capital city of north China’s Shanxi Province, young couples flocked to local marriage registration offices early Friday, regardless of the cold weather.

“We came here at 7:00. We chose today because ‘2013.1.4’ sounds like ‘love you forever’ in Chinese,” said a woman outside the marriage registration office.

“There are so many people waiting outside to register for marriage. Today is a very special day. We have heard that January 4, 2013 means ‘love you forever,'” said another couple.

The increase in the number of couples coming to register for marriage also put a heavier workload on the staff of the registration offices.

Many wedding service companies on Friday launched various marketing activities for newlyweds, including free gifts and wedding photography reservation, to seize the business opportunity.


“Our company started the preparation for today’s event a week ago. We made some colorful pamphlets and many small gifts for new couples to make them happier,” said a staff member of a local wedding service company.

The same marriage mania also took place in Dadukou District in southwest China’s Chongqing Municipality.

More than 100 new couples came to the Dadukou marriage registration office on Friday with some even queuing outside the office early morning.


“Today is a good day and we have been together for five years now. So we have decided to come here to register for marriage. We hope that we will love each other, support each other and have a happy life together in the future,” said a new couple.