Scandinavians love chocolate. You can be sure to find chocolate bars in the stores here. In Norway, Sweden, and Denmark we love it more than anything. The chocolate here is about to have a good time, even the dark times are here. It gives life back somehow. This time we cover the two most known Chocolate companies in Norway.

The chocolate here in Scandinavia isn’t as strong as the one sold in Belgium. It is way lighter to eat. Why? Don’t know, but maybe Scandinavians do have different taste? The most popular chocolate bars in Norway are made of milk chocolate and are quite sweet. Chocolate content is not so high and sugar content is relatively high.

Freia’s Iconic Chocolate bar

So what sort of Chocolate bars do we have?


Freia is Norway’s most famous chocolate brand, and their creamy, sweet, milk chocolate Melkesjokolade is the most popular chocolate in Norway, featuring the tagline, “A little piece of Norway.” Stratos is another popular chocolate with air bubbles, but this one is made by Nidar (Freia’s main competitor in Norway). Like Nestlé’s Aero bar. Nidar released Stratos back in 1936, a year after Aero came out. If you like air in your chocolate, this bar’s for you.

Walters Mandler

Many’s favorite ones in Norway is Walters Mandler chocolate bar, which is a base of milk chocolate studded with chopped caramelized, salted, roasted almonds. It’s the salt that really makes this bar stand out. Along with the caramelized almonds and the chocolate, many tourists and Norwegians love this one.

Kvikk Lunsj

The Norwegian Kit Kat, Kvikk Lunsj from Freia

So, what about Kvikk Lunsj? Is it a Kit Kat copy? NO! You can’t talk about Norwegian candy without mentioning the iconic, over 70-year-old Kvikk Lunsj by Freia. They’re like Norwegian Kit Kat bars, but taste better than Kit Kats in some views.


But Norway also got Nidar, which is sort of more original these days as Freia is part of the European chocolate thing. Well…! Nidar’s Smash is on another level of awesomeness. Like Walters Mandler and the Kvikk Lunsj chocolate bar, it combines chocolate, salt, and crunch, but with less chocolate, and more salt and crunch. If you come to Norway, you will eat buckets of this, so be aware.

Stratos from Nidar with air bubbles


Japp is another chocolate made by Freia. It’s made of caramel and chocolate nougat coated in chocolate. It looks like a Mars (or Milky Way) bar; even the packaging is almost identical to that of a Mars bar. Freia released it in 1949, but it came out in Sweden in 1947 by Freia’s Swedish sister company, Marabou. The name was taken from the American slang for the Japanese during World War II, but they changed the final “s” to a “p.”


Another one is Gullbrød (“gold bread”) which is a chocolate bar filled with marzipan, that is coated in a thin layer of chocolate. One great historic note is that this is Nidar’s oldest chocolate bar, released back in 1915. It is really tasty if you like marzipan.


Nidar’s iconic blue cow promoting Stratos
Smash from Nidar is Yummy. Try it if you visit Norway

Non-Stop is another big hit in Norway. It looks like flatter M&Ms (or Smarties), but has one big difference: The candy coating is fruit-flavored, with six different colors and flavors in all. “They’re like if Skittles and M&Ms had a baby,” said Kenji. Another difference from M&Ms is that the chocolate isn’t as sweet. It’s a set of chocolates which can be a bit difficult to like at the start, but after snacking my way through the 250-gram bag, you might even get hooked on them.


Bamsemums (which roughly translates to “bear snacks”) from Nidar is another one, which contains chubby bear-shaped marshmallow candies, which are coated in a thin layer of chocolate. This one is something that most people would like. It got a nice balance of soft and slightly chewy, creamy foamy stuff to chocolate, and it’s not too sweet. Kids will love this as adults.

Bamsemums from Nidar gives fun and joy


Smørbukk is a caramel candy made by Nidar since 1935. It is not chocolate, but there are chocolate versions of this caramel candy. The name translates to “butter ram,” which in Norwegian means someone who really likes butter. It’s named after a Norwegian fairy tale character with the same name, known as Butterball in English, who is given the name Smørbukk because he eats too much. This has a very Norwegian taste to it. Either you like it or you will not.


So, how about Daim? This crunchy chocolate-covered bar? It was developed in Sweden in 1952—and today all Daim bars are made in Sweden by Marabou—but has been available in Norway and Sweden since 1953 and is very popular in Norway. Daim was developed from the American Heath bar, which was released in 1928. Hershey’s Skor bar is similar to Daim and Heath bars. (As for why Hershey makes two bars that are almost the same, it’s because they made Skor as a competitor to Health before buying the company that made Heath.)

Daim is Loved in Norway and Sweden

So, now you know a bit of what chocolate you can find in Norway. In Norway we are Chocolate hungry people, so we do have big bars even in the stores. It’s a bit different from other countries. When I visit Sweden and Denmark, I don’t see such big Chocolate plates and at times they are on sale for almost half of the original price.