Sweden’s oldest gameshow has been broadcasted on air since 1989 on local TV and since 1991 nationwide on the Swedish network TV4. It has been a massive success with more than 3 million viewers, especially in the mid 90’s all Sweden was sitting in front of TV every Saturday night between 7pm an 9pm! A 2 hour long TV show with prizes like cars, travels and cat food! Yes, some very surprising prizes has been given away too. Even coffee and a trip to Space! High cash prices up to almost 2 million euros… And it became so popular that even Bon Jovi, Phil Collins, Bonnie Tyler, Westlife, Sting and Dolly Parton have been performing live in their studio!
But people get bored years after years with the same gameshow! And so is it even with Bingolotto. They changed the host “Loket” that was a very popular host for 8 years to a younger guy, that changed the concept from having dance bands (typical Swedish music) to more pop music dedicated for younger viewers… And they got competiton from other TV channels showing “Survivor” at the same time… And the crisis was a fact from 2003… Bingolotto lost millions of viewers… But still they had almost 1 million left!
The unique with Bingolotto is that it’s a lottery made for organizations, like voluntary sport clubs and Red Cross.. so when Bingolotto loses viewers and buyers, even the organizations lose support, and that’s really sad. TV4 has tried to renew the concept several times in the last decade…
5 years ago TV4 gave Bingolotto to their daughter channel, TV7, and there it still is broadcasting every Sunday! The latest host was a 30 year old singer (Marie Sarneholt, known from A-teans) She will be replaced by a 69-year old guy, Ingvar Oldsberg. He’s one of the most popular tv hosts of all times… But at the same time, he’s not a revolution for Bingolotto…
TV2 Norway tried once to copy the “bingolotto success” with Tore Holden as host, but it was never any success and died just one year later…
I think they should have a young funny guy bringing humor into the show!
1) Robin Paulsson. He’s quiet funny and could give younger viewers!
2) Gina Dirawi. She’s young, but she did an impressing job in the Eurovision Song Contest, where she worked as a host in 2013. She brought humor to the scene too
Our opinion: If the old gameshow has a bright future, they can’t replace a 30 year old popstar with a 69 year old “Mr TV”. The show needs a miracle to continue. The latest ratings have been less than 200.000 viewers! And with an old host, I’m afraid the few young viewers (their future) dissappear soon!
What I like: Bingolotto is still on air! TV4 has never killed it, and they still gives it 90 minutes in primetime on TV7! Let’s hope the old “Mr TV” can be magic for the show! We have nothing similar in Norway or Denmark… Maybe they could expand it to a Scandinavian version and broadcast in 3 channels? That would be an interesting idea, right? Good luck!