KFC making their real Super Bowl debut this year, after only advertising in the pre-show earlier years. For the first time ever, KFC has decided to advert on the prestigious Super Bowl. Yeah, did you know they will join Super Bowl for the first time! KFC’s first Super Bowl ad features two different versions of the Colonel: Georgia Gold Colonel Billy Zane, painted gold and promoting the new Georgia Gold chicken, and Kentucky Buckets Colonel Rob Riggle, trying to interrupt Zane for football.
KFC making their Super Bowl debut
KFC ran ads during last year’s pre-show and in the CBS live-stream of the game, “Colonel vs. Colonel”, but this is the first official ad to run during the Super Bowl, Ad Age reports. Wieden & Kennedy created the 15-second spot, and a number of extended scenes can be seen on YouTube.
With the celebration of the Big Game’s 51st anniversary comes many looks back at past Super Bowl glory. The amazing catches, the hard-fought triumphs, the…commercials. Join us as we count down our most funniest Super Bowl Commercials of All Time.
Other brands making their Super Bowl debut this year include Fiji Water, Wendy’s and Mr. Clean.
What does an ad cost at Super Bowl?
The going rate for a 30-second Super Bowl ad is a reported $5 million, an 8.7 percent increase over last year’s hefty price tag—so you can bet that advertisers are going for maximum impact. And yes, it is only for 30 seconds! I can understand why KFC has waited until 2017 with advertising at Super Bowl!
Source: Ad Age