One of the key things in any business is communication, and that goes for home based businesses as well. Often, written communication of some form is what brings new customers in, so you want to make certain that you catch their eyes but don’t seem overbearing.
Communication is Key
Email – If like most home business, you have the ability to communicate online, one of your biggest tools is going to be e-mail. You want to first of all create an e-mail address that is professional yet won’t people feel threatened when they see it. It should reflect your business and what it does, but also make you seem approachable. Make also sure that you ask all your visitors on your website to write down their e-mail address. It is essential for further communication. Aweber and Mailerlite offer pop-up forms that will be shown when new visitors are on your site. You cannot underestimate the value of e-mail addresses.
Social media – Facebook, twitter, google plus… All those platforms are taking over more and more, and you’re missing out if you don’t take part of this social platform. Share and interact actively every day!
Chat – Whether you use AIM, Skype, or Yahoo messenger, you are going to also want to create a user name just for your business, It’s a good idea to make sure that you have all of the available messengers. Maybe also your website should have a Chat Now function so visitors can get in touch with you easier?
This way, people can choose which one to use if they want to talk to you personally. Trillian is a great program which allows you to use all of your messaging programs on one application instead of downloading them all separately. As with your email, you want your user names to be professional but not threatening. They should reflect your business and your professionalism. You need also to be available on Instagram, Whatsapp, Line, Viber and Hangouts.
You want the first impression that people have of you to be a good one, so make certain that your email and your instant messengers are professional and let people know that you are serious about your business. Dedicate every day to check your e-mail and answer as soon as possible. Only this way, people will understand that you are taking your business seriously. Fast response and friendly service will be the main key to be successful.